E-Business: Fundamentals of E-Commerce
Overview: E-Business: Fundamentals of E-Commerce is an
introductory-level course designed to provide the student with a basic
understanding of some of the fundamental concepts related to E-Commerce.
Table of Contents
Lesson 1: Overview of E-Commerce
Defining E-Commerce
History of the Internet and E-Commerce
Dispelling E-Commerce Myths
Why E-Commerce?
Lesson 2: The E-Commerce Domain
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM)
E-Procurement
Knowledge Management
Lesson 3: Facing Challenges in E-Commerce
Costs Involved in E-Commerce
Internet Transactions
Security Concerns
Staffing Concerns
The International Marketplace
Lesson 4: Achieving Goals in E-Commerce
Planning Techniques for Implementing E-Commerce Solutions
Evaluating Risk in E-Commerce Planning
Measuring the Success of E-Commerce Initiatives
Lesson 5: Developing E-Commerce Marketing Strategies
Internet Statistics: A Reference
Marketing Communications on the Web: A Reference
Marketing on the Internet: A Reference
Lesson 6: E-Commerce: Hardware, Software, and Service Providers
Identifying Software Involved in E-Commerce
Identifying Hardware Involved in E-Commerce
Identifying Service Providers Involved in E-Commerce